HOW DO I GET MORE ENGAGEMENT ON MY SOCIAL MEDIA PLATFORM?

Brand engagement has to do with the number of post interactions on your social media page including: LIKES, SHARES, POST REACTIONS, LINK CLICKS

There are a number of ways to boost engagement and they include:

INORGANIC CAMPAIGNS:  This involves posting an organized reward scheme (e.g money or some other benefit) that attracts audience attention with a timeline, and gets them to engage with the post (like or get more people to follow your brand) as part of the requirement.

 SOCIAL MEDIA ADS TARGETED AT YOUR SPECIFIC AUDIENCE:
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns.

These small but mighty ads utilize all the data users share on social media to offer highly personalized and relevant content, which ultimately expands conversion opportunities and introduces your brand to more potential customers. 

ADD RELEVANT HASHTAGS (#) TO YOUR POSTS

Another beneficial way of making your post more attractive to users is through the use of hashtags. Not only do these help keywords to stand out in the post itself, they are great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.

If the hashtag relates to your target audience or can help you reach your target audience, include it in your post. But don’t go hashtag mad! Too many hashtags can be more damaging to your social media feed and brand reputation than you think!

– CREATE POLLS & SURVEYS

Another good practice for creating engaging social media posts is through the use of polls and surveys. Social media polls and surveys are super simple for obtaining that needed customer feedback quickly.

– RUN CONTESTS AND GIVEAWAYS

Offering your customers something in return for tweeting with a specific hashtag, retweeting or sharing your content or becoming a follower is a great way to reward and acknowledge engagement.

People, in general, are more than happy to get involved with a brand if it means they will get something from the business. That could be a freebie, discount code or perhaps a cheaper membership, the choice is yours. Running a simple contest that gets users engaging with your brand is a great way to attract more customers and raise brand awareness.

– POST FREQUENTLY (AND AT OPTIMAL TIMES)

Making sure your social media channels are active is vital to show your audience you’re up to date and on top of the latest trends. They want to know what’s happening with your brand at the moment it occurs. Make sure you post content frequently to keep your audience updated and in-the-know.

Frequent posts on a regular basis, (once a month isn’t going to cut it anymore!), can not only keep you followers following you, but also attract more. If you don’t post regularly, you may lose followers. But why?

– ENGAGE WITH THE LATEST TRENDS AND ISSUES

Sharing and liking the latest posts on the trends and issues relevant to your industry is a great way to show support and involvement. Assuming you are sharing or responding to content that is fair and doesn’t spark offence, engaging with these posts will help to strengthen your reputation. You demonstrate to users, whether they are potential customers or not, that you value the social happenings beyond your business which generates respect and admiration for your brand.

– USE ANALYTICS TOOLS TO MONITOR ENGAGEMENT

Analytics Tools are really helpful in monitoring the levels of engagement on social media, websites and more. You obtain rich insights of data that is perfect for making those needed campaign changes for improvements. From tracking the number of views and the number of link or image clicks to find the optimal times to post and the most successful social media sites for your business.

There are many great tools to measure how engaging your posts are, although we recommend the following:

Each analytics tool offers something slightly different so it’s great to experiment with a few to ensure you get the data you need for measuring your social media engagement

Twitter Analytics is specifically for the social media platform Twitter giving the user a more in-depth analysis of posts than other generic analytics tools that focus on monitoring multiple social sites.

For Bimuno, a revolutionary health and nutrition supplement provider, their Twitter analytic data covers things like ‘tweet impressions’, ‘followers’, and ‘profile visits’. These figures are given over the period of 28 days to show an overall impact of the posts that have been created.

Twitter analytics also gives weekly figures showing data such as ‘top tweet’, ‘top media tweet’ and ‘top mention’. Over time these results can be monitored and analysed to see what post style is most successful and what gets people talking to the brand the most.

– SHARE OTHER PEOPLE’S CONTENT

If someone else can provide better answers to a query, make use of their content. Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media feed can provide them with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow you.

Keeping your content diverse (yet relevant) and from different contributors, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring. So get sharing!

–  JOIN QUESTION & ANSWER SESSIONS

With consumers becoming more impatient and wanting answers to their queries almost immediately, having a dedicated customer response team is perfect for catering to those needs.

Being the first to reply to queries helps to put you above your competitors. However, if the content you provide isn’t of use and is clear to customers you published it in a rush, you are likely to damage your reputation and brand image. Instead, we advise you to complete ongoing research to the most commonly asked questions in your area to create sample answers that can easily be personalised and published to give relevant quick responses.

CONCLUSION

The social media is the fastest tool for brand engagement at your fingertips in our world of today. The right application of the suggestions made above can take your brand publicity to the next level in a shorter time period.

Have you heard about MyCircle?

MyCircle is an brand marketing platform, where we effectively apply the techniques as stated above to promote brands through influencer campaigns and using loyal customers of the brand to get referrals.

Sounds great right? Visit: ambassador.circleng.com to get started!

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